The challenge of this project was to identify unique aspects of Christchurch that connect strongly with young people. This is to develop a communication strategy and execution that speaks to them in a meaningful way. The festival I have designed is the Huānga Summer Street Festival held at the New Brighton pedestrian mall. It is a grassroots event that uses collective involvement from the local community.
If you have a talent you want to express, this is the event to do so. The festival brings the celebration of local live entertainment, great food & skilled artists to New Brightons Pedestrian mall. The idea is to bring vibrancy through design and art with the use of bright colours and illustrations. The Huānga Summer Street Festival showcases local talent while creating a sense of community.